If you have your own home cleaning agency, or you are considering starting your own cleaning company, then you have probably come across the term ‘cash rich – time poor’. This term applies to households or individuals who may be the ideal client for your business. Read on to explore more about what this term means and how it can potentially benefit your home cleaning agency.
Cash Rich – Time Poor
The term ‘cash rich, time poor’ refers to households that have the money to spend on regular domestic cleaning services but do not have the time. The continuing growth of this particular demographic means an increase in the amount of cleaning jobs available, as the worldwide market is currently believed to exceed £3 billion annually. So, what does the increase in this demographic mean for your cleaning business?
Long-term Work for a Home Cleaning Agency
One of the key benefits of offering domestic cleaning services to cash rich, time poor households is the potential for long-term work. Many of these households want a quick and convenient service – after all, if they are pushed for time to care for their homes, then they are probably pushed for time to research a new cleaning company. Provided that you offer an excellent, trustworthy and timely service, cash rich, time poor households are an excellent long-term client base. As is the case with all clients, a positive relationship with a time poor, cash rich client encourages them to recommend your services and continue to boost the reputation of your business.
Regular Opportunities
When dealing with cash rich, time poor households, it is often easy to focus upon the time poor element and not as much on the cash rich; however, it is important to remember that these clients have the means to comfortably spend on domestic cleaning services. Whereas for some households, domestic cleaning services are not a worthwhile investment, cash rich, time poor households will be willing to pay for a high-quality cleaning service that they can trust. Many of these households will also have large homes and gardens that require regular cleaning and maintenance, making them an ideal demographic to tap into.
Engaging Cash Rich, Time Poor Households
When offering your cleaning services to higher income households, it is essential to market your services and business as a high-quality, trustworthy service. One of the best ways to demonstrate your legitimacy and commitment to high standards is as a member of the Domestic Cleaning Alliance. The DCA is a part of the British Cleaning Council and represents professional domestic cleaning companies so that potential clients can see that your business is a legitimate, insured and professional organisation.