Maximising use of video and animation in digital marketing is not just a trend, it’s a powerful strategy that can catapult a brand’s visibility, engagement and conversion rates to new heights.
In today’s digital landscape, with the overwhelming influx of content online, brands need to do more to capture and maintain audience attention with their digital marketing efforts. Whilst text and images will always be important for informing audiences, as the amount of online content increases and attention spans get shorter, traditional text and static imagery are often not sufficient to make a lasting impression. This is where video and animation comes into play to revolutionise the way brands engage with their audiences.
There are many compelling reasons why incorporating video and animation is crucial for any brand looking to thrive, from enhancing storytelling capabilities, to boosting SEO. Join us as we dive into why your brand cannot afford to overlook the world of moving pictures in your marketing strategy.
Why to introduce Video and Animation into your Brand’s Marketing Mix
Increased Engagement
In a crowded online marketplace, engagement is crucial. Video and animated content captures the attention of viewers much more effectively than static images or blocks of text. As well as being more eye-catching, they offer a dynamic way to present information that helps to keep audiences engaged for longer interaction times.
Information Retention
As well as increasing engagement levels, visual information from videos and animations is also retained at much higher rates. Complex information can be simplified, making it more digestible and memorable. This is extremely valuable in digital marketing, as message retention is key to directly influencing buying behaviour. Memorable content helps to generate awareness of your brand, so even if your products and services aren’t required immediately, the knowledge of your brand is there when the time comes for your offerings to be useful.
Stronger Emotional Connection
Videos have a special ability to appeal to audiences on an emotional level, evoking specific memories or emotions through a combination of storytelling, music, visuals and voiceovers. In the modern world when most brands are faced with a lot of competition, it is these emotional connections that help you to stand out, build brand loyalty and influence consumer decisions. Animations and videos provide a powerful tool for forging deeper relationships with audiences.
Accessibility
Video or animated content is highly accessible and can be consumed with ease via a wide range of devices, even on the go. With subtitles or dubs, videos can be aimed at various audiences, and can be viewed even without sound, anywhere, at any time. As mobile devices dominate internet consumption, videos fit perfectly into the preference for quick and accessible content.
Increased Conversion Rates
Videos have been found to increase conversion rates significantly when included in digital marketing campaigns or on website landing pages. Through effectively conveying product or service benefits and features, as well as demonstrating usage and providing testimonials, they can be highly effective in engaging and converting potential customers.
Multi-Channel Versatility
Videos and animations are versatile tools that can be resized and repurposed across multiple platforms. From social media to email campaigns, websites, and digital ads, they can be adapted and reused in different contexts, maximising return on investment on content creation.
Shareability
Video or animated content is much more likely to be shared on social media than any other type of content. This potential for content going viral can exponentially increase your brands reach and impact, helping to spread brand awareness, attract new customers and encourage brand loyalty.
SEO Performance
Modern search engine algorithms are increasingly intelligent, favouring content that engages viewers and is of use to them, rather than simple keyword stuffed text. Videos help to increase the time spent on a page, a key factor in improving SEO rankings. It should also be considered that a platform such as YouTube (part of Google) can be considered a huge search engine in its own right, offering further avenues for online visibility.
Gaining an Edge over Competitors
Digital landscapes are becoming more and more saturated with content every day, but video and animation offer an effective way for brands to stand out. By presenting content in innovative and engaging formats, your brand can differentiate itself from your competitors to capture a greater share of consumer attention. Most importantly, video and animation in digital marketing helps to build brand loyalty. When a person feels an emotional connection to your content, they are much more likely to consider you over another brand.
Increase Online Visibility through Video and Animation
Incorporating video and animation into digital marketing strategies enables brands to enhance their messaging, connect emotionally with audiences, improve online visibility, and drive user engagement and conversions. These tools are indispensable in a modern marketer’s toolkit, especially as digital media consumption continues to rise.
To learn more about the advantages of digital animation and videography for your brand, and for assistance in creating eye-catching and memorable content, you can contact Bluechilli.