In recent years, following the success of Mrs Hinch and other influencers, there has been a massive growth in Instagram, YouTube and other social media accounts that promote a clean home and offer a wide range of tips and tricks. Alongside social media influencers, tidying experts like Marie Kondo have seen huge success on streaming platforms. One of the effects of this interest in cleaning and tidying is that many people are taking more pride in their homes than ever before, whilst others are offering their own cleaning advice for everything from general home tips, to oven cleaning or even mattress cleaning.
Turning enthusiasm for domestic cleaning into a business
If you have taken a strong interest in domestic cleaning trends in recent years and find cleaning and organising a home to be an enjoyable or therapeutic experience, then a domestic cleaning franchise could provide the perfect opportunity to turn your passion into a lucrative business.
If you feel inspired by the idea of starting your own business, joining a well established franchise provides a turnkey business opportunity to help you get started right away. If you love to be hands on and relish the challenge of cleaning for customers, then you could make the decision to carry out cleaning services yourself whilst you grow your business on your terms – this certainly helps to cut down startup costs by removing the need to pay staff wages.
As a cleaning franchise business owner, there are a wide range of home cleaning services that you could offer to customers, for example:
Regular home cleaning
As interest in cleaning influencers has grown, many people are now taking a lot more pride in their home than before. Needless to say, cleaning a whole home can be time consuming, especially for people with busy work schedules and family life, so they turn to professionals to provide regular home cleaning services.
From dusting and polishing, cleaning kitchens and bathrooms, vacuuming and even carpet or upholstery cleaning, there is considerable demand for regular house cleaning contracts.
Spring cleaning
Whilst not every household invests in a regular house cleaning service, one-off or occasional spring cleaning or deep cleaning services are popular. A full deep cleaning service for a home helps to make life easier for homeowners in future, helping reduce the length of time and amount of effort required to carry out home maintenance and cleaning tasks.
Oven cleaning
There are certain cleaning tasks that many people attempt to avoid for as long as possible. For example, oven cleaning is one of the least popular cleaning tasks for many homeowners, providing an opportunity for professional domestic cleaning experts to step in and provide this service. With expert training and the right supplies, domestic cleaning franchises can provide high quality oven cleaning services on a one-off basis, or to supplement regular cleaning services.
You may be surprised at just how many people would rather hire a professional oven cleaning service than take the task on themselves.
Mattress cleaning business opportunity
Although we spend so much of our life sleeping, mattress cleaning is often forgotten, and even when the task is tackled, it takes specialist attention and equipment to effectively clean a mattress.
Cleaning franchise owners can choose to take on a mattress cleaning business opportunity, allowing them to offer more valuable services to their customers, helping them retain their existing clientbase, whilst winning new customers in need of mattress cleaning and other domestic cleaning services.
Growing opportunities for cleaning franchises
Given the interest in Instagram stars such as Mrs Hinch, opportunities for finding cleaning customers are growing for cleaning franchises. Whilst franchisees may be driven to start a cleaning business, for most people, the effect of seeing cleaning content online and on broadcasting or streaming platforms is more likely to encourage individuals and families to take more care in looking after their home. Needless to say, the average person is very busy and likely to turn to professional cleaning help, rather than take on all cleaning tasks themself.
Much like Instagram cleaning stars, cleaning franchise business owners can take the opportunity to promote their services online via social media platforms.
By choosing the franchise route as opposed to starting a cleaning business from scratch, franchise owners can also benefit from marketing advice and support from their head office, helping them to grow their business successfully.
If you have a passion for cleaning and see the opportunity in joining a cleaning franchise, you can contact Domestique.