As your business grows, it’s vital that your website design and company branding move with the times. In a world where trends are constantly changing, maintaining a fresh, modern image is key to staying at the forefront of your industry, staying ahead of your competition and winning new clients.
Your website will often provide your first opportunity to make an impression on potential customers, as well as managing how existing customers perceive your brand and what you have to offer them, so staying up to date with industry and design trends is crucial.
A complete design refresh is also your chance to reflect the development of your business. If you have new goals, have added to your company values or have expanded to provide a range of new products or services for customers, an innovative rebranding and web design refresh are an effective way to present the evolution of your company.
Making the right choice of creative agency will have a major impact on your brand moving forward, so follow our advice closely, as finding an agency to fulfil all of your requirements can sound more simple than it actually is.
What are your website design requirements?
To make an informed decision in choosing a suitable website design team, you must understand that they can deliver a website to meet your specific requirements, making use of the latest technology and offering up to date professional advice.
What functions will your website need? If you need a website with ecommerce functionality, it’s important to find an agency that specialises in building websites on effective online commerce platforms such as Woocommerce or Shopify, or if you have the budget, a completely bespoke ecommerce development.
You may also wish to consider other needs such as online booking systems, chat bots and messaging systems, or even Artificial Intelligence systems to help provide a cutting-edge customer experience.
Bespoke Website Builds
If you have been left wanting by generic website themes with drag-and-drop capabilities, it is time that you instead chose a completely custom web design and development solution. There are many benefits to choosing an agency that can offer bespoke design, including:
⦁ Design that is in-line with your branding
⦁ More freedom to evolve alongside your business
⦁ Increased Search Engine optimisation
⦁ Customer experience focused design for your target audience
Another thing to consider is where your website will be hosted. Depending on the size and functionality of your website, your hosting needs may differ. The right creative agency should offer a range of website hosting solutions, for example, Google or AWS Cloud hosting.
Brand and Design – What makes a Creative Agency?
To step up your online presence, your brand needs more than a brand new website. A creative agency uses a combination of strategy and an array of design and digital tools to bring your brand to life and speak to your target audience.
Graphic Design – eye catching visuals to communicate your brand and message. From font and colour selection, to logo design, signage and social media assets.
Illustration – digital illustrations that fit perfectly into your brand, communicating your message in a memorable way that a photo cannot.
Animation and Video Production – telling your story through movement, ensuring your audience understands what you have to say. From character creation and GIFs to animated video production.
A dynamic creative agency offers a diverse skill set of digital design services to help you develop a recognisable brand that evolves with your business.
A Creative Agency for You
If you are searching for a creative agency for website design and rebranding, you can contact Bluechilli.