Successful branding relies on a consistent template to allow your brand to become easily recognisable to your target audience. To ease the process of creating professional and harmonious branding, create a go to marketing strategy template for your team to follow. If you are new to marketing and are unsure on where to start, follow our stepping stone guide below.
1. Complete Market Research
Every marketing decision for your brand should be backed up by what would appeal to your target audience. Otherwise, misled marketing can redirect to the wrong crowds and won’t convert as successfully. Therefore, before you begin any designs or printing, sit down with your market research team to find out what visually appeals to the people you are looking to market to.
Also avoid always going for the first option, as you need to make sure that these decisions also reflect who you are as a brand. Your final decision should be noted in your go to marketing strategy template for your team to look back on in future campaigns.
2. Choose Your Colour Palette
As mentioned above, it is key for your marketing palette to reflect both your brand and audience. Colours can be symbolic and can be eye catching to different audiences. Therefore, researching relevant colour psychology can really help with your decision.
For example, what do you think of when you picture the colour green? You may associate it with something being fresh and all natural. Whereas the colour red may trigger you to think of angry emotions or danger warnings.
3. Find a Clear Font Style
While being creative may encourage you to go for a bolder or curvier font style, it is important to keep your text clear to read. Therefore, when it comes to choosing your font style we encourage you to prioritise what is practical and will look clear on a range of print materials and digital platforms.
In your go to marketing strategy template we recommend noting which font styles you would like to use for titles, headings, subheadings and text.
4. Set Your Brand’s Tone of Voice
Part of creating a memorable brand is creating a suitable tone of voice. This should suit the formality of your brand, be understood by your target audience and be consistent throughout your marketing. Consider the type of jargon your target audience would use and how your language can work to create the brand image you are hoping for.
It may be helpful for your team if your tone of voice is described clearly in your go to marketing strategy template, along with examples of suitable jargon.
5. Find a Reliable Print Company
If you are looking to venture into print marketing, finding a local print company who can offer a reliable service and quality products is key. This will offer you flexibility in what type of material you would like to print on, the types of products you would like to produce and offer full support and a fast turnaround.
Provide your marketing team with the support they need on your next marketing campaign by working with Russell Printers – a local print company in Birmingham.