With the festive season almost upon us, there’s no better time to think about your business’s Christmas campaign. It may come as no surprise that the last three months of the year can be the busiest, and to have a piece of the pie, you need to be organised. If you’re trying to think of Christmas campaign ideas, grab a cup of tea and nestle down, as we’re going to give you some festive print marketing inspiration to generate some sales.
Print flyers and leaflets with a special festive discount for local residents
With internet giants like Amazon often stealing Christmas, recent times have seen a surge of people looking to buy local. If you run a small business that sells to local customers, show them some appreciation while promoting your seasonal sales. Simple print marketing techniques like leaflets and flyers can be a good way to raise local awareness, while including a unique discount code can make shoppers feel like they’re getting an exclusive bargain.
Showcase your wares in a Christmas catalogue
With a barrage of digital advertising hitting our eyes every minute, print advertising can make a refreshing change. Investing in a Christmas catalogue showing off your range can be a great way to grab attention, and give the consumer the chance to read it at their own leisure. You could even include discount coupons at the back, or encourage readers to enter a competition. With print advertising, the sky really is the limit.
Launch a loyalty scheme
Consumers love a freebie, so launching your own loyalty scheme just in time for the festive rush could prove fruitful. All you need is a graphic designer, some loyalty cards in the same size as business cards, and a unique stamp. Whether shoppers get a free coffee on stamp number five, or go into a free prize drawer to win one of your most popular items, loyalty cards often provide the incentive for someone to do business with you over your competitors.
Think ahead to January
We all know that along with the new year comes the January sales. Start thinking about what you’d like to promote now and be one step ahead. If you’re going to have a sale, shout about it! Think along the lines of flyers, booklets and posters. If you’re selling a product, your product photography can really make your printed marketing materials pop, so it could even be worth investing in a professional product photographer.
Go for festive workwear
Christmas workwear offers the perfect way to get into the party season, injecting life into your brand while also shouting about what you offer. You don’t have to dress your team up as elves to have fun – there’s plenty you can do to design Christmas workwear that fulfils your goals. If you’re unsure what kind of Christmas workwear might work well for your team, speak to a professional printer who will be able to suggest some ideas.
Spread some joy with seasonal promotional gifts
Once upon a time, printed promotional items consisted mainly of those small furry blobs that sat on the top of our desktop computers. However, things are very different these days. Now, thanks to advances in printing technology, the range of seasonal promotional gifts is huge, and you can almost print on anything to give a gift that will be treasured. Whether you’re looking for printed candles, coffee cups, t-shirts or mugs, a reputable printer will be able to share their range of promotional gifts sure to enhance your Christmas campaign.