An increasing number of brands are turning to flexible packaging solutions of some kind and pouch packaging is now one of the most popular choices for a range of industries, including beauty and cosmetics, and even food and beverages.
Pouches, or Doypacks, come in a range of different shapes and sizes, along with different features, such as stand-up or flat bottoms, spouts and a range of resealing options. There are a wide range of benefits for choosing pouches for perishable items such as food, so let’s take a closer look at the many reasons that food producers and packaging companies can’t afford to ignore the advantages of a food packaging pouch.
Key benefits of pouch packaging
Durability and Sealability
One of the most important advantages of pouches is that they are designed to travel well and help prevent outside contamination. Flexible pouches are designed to be resistant to tears and punctures in order to protect the product inside. Pouches can also be manufactured from plastics and films that are specifically designed to withstand UV to prevent damage to what is inside.
As well as being durable, pouches are completely sealable, which means that contaminants are prevented from getting into the packaging, and products inside cannot get out. In the food industry, where the packaged goods are perishable, sealable packaging is absolutely vital.
Resealability
As well as sealing products away safely, pouch packaging also has the benefit of being resealable in many cases. Pouches can be manufactured to include reusable seals such as screw top spouts and zip locks. This means that the products inside don’t necessarily have to be consumed in one go, and the pouch can be opened and closed as necessary. In between use, the pouch can remain air tight to protect what is inside.
Flexibility
Pouches are flexible in more ways than one. For example, they are manufactured from flexible material, which means they can fit more product into less space, they take up less storage space, and they are lighter, meaning reduced shipping costs. Flexible material also means that a food packaging pouch will not crack or shatter should it accidentally be dropped, which means reduced risk of breakage and more products that can be sold to the end customer.
Pouches are also flexible in terms of the size and shape they are available in and the types of products that they can be used for. A pouch packaging machine can be used to pack a variety of products, as well as accommodating a variety of different size pouches.
Finally, pouches are also very customisable. They can be directly printed on or labelled to ensure a brand is instantly recognisable on the shelf. The print flexibility of pouches means that it is easy to include all key information on food packaging, including brand name and logo, brand colours, product ingredients, sell by and best before dates, and any other required information.
Alongside digital printing capabilities, there are a range of ways that food pouches can be customised to suit the product or brand. For example, along with custom resealability, transparent windows or other finishes can be incorporated into the pouch to better present the product.
Pouch Machinery
If you are a food producer or packaging company and are interested in switching to pouches for packaging food and beverages, you can visit intamacmachinery.com for information about pouch filling machines and other automated packaging solutions.