In the wake of the COVID-19 pandemic, the demand for cleaning services has skyrocketed. With the increased emphasis on hygiene and sanitation, businesses and individuals alike are taking extra precautions to keep their homes and premises safe and free of germs, leading to a national increase in the demand for cleaning staff. Unlike other industries, where demand is yet to return to pre-pandemic levels, the cleaning industry is struggling to meet demand due to a shortage of available staff.
If you are a cleaning business owner, read on to explore some effective strategies for meeting growing demand amid cleaning staff shortages.
Increased Hours
Before looking to recruit new staff, it is important to consider how your business operates and whether you can alleviate the pressures internally. Offer your current staff more hours, or the opportunity to work overtime. Whilst this will increase your costs, it will prevent you from losing clients and will make it easier for your business to meet demand.
Good Working Environment
Cleaning is a physically demanding and often stressful job, and it is essential to make sure that your team members have a good working environment to minimise this. Employees are more likely to continue showing up for work when they feel valued and safe and this will in turn impact how your employees treat your clients. Ensure that your employees feel valued and appreciated by your company, and give them frequent opportunities to discuss any areas of concern or improvement. This good communication and working relationship will keep turnover low, and secure your core workforce as you seek to bring in new team members, as well as ensuring your motivated and valued employees are delivering a high standard of service.
Work-Life Balance
One strategy that cleaning businesses can employ to attract new employees is to showcase the good work/life balance that a career in cleaning offers. Unlike other jobs, many cleaning roles provide the opportunity to pick your own hours and have flexibility around other aspects of life. This can be a major draw for those who are looking for a job that allows them to balance their personal and professional lives and can be a major factor in attracting new staff and retaining current employees.
High Earning Potential
When seeking to bring new team members onboard, be sure to make it clear that the cleaning industry is experiencing unprecedented demand, and that a career as a cleaner is becoming increasingly profitable. Showcase the job security and the guarantee of steady work that you can offer new employees, and the high earning potential that comes with an increase in demand. This can be a major draw for those looking for a job that provides financial stability and the opportunity for growth.
Join a Franchise
If you are excited about the opportunities presented by the continuing increase in demand, yet find yourself struggling to keep up with the current staffing shortages, then an effective way to meet demand is to join a cleaning franchise.
Joining a franchise can provide cleaning businesses with shared experience, industry expertise, and excellent scaffolding with a tried-and-tested business model. A well-established franchise will be able to provide the training, support, and guidance needed for its franchisees to succeed in meeting growing demand amid cleaning staff shortages. Businesses can also benefit from access to a network of other cleaning businesses and industry professionals, as well as the extra work this can provide. This can be a particularly great help when it comes to attracting and training new staff, retaining current employees, and meeting the growing demand for cleaning services.
Tackle Cleaning Staff Shortages with MCS Franchise
With the right strategies in place, cleaning businesses can ensure that they have the necessary workforce to meet the growing demand for cleaning services. If you are looking to meet his challenge head on and reap the benefits, contact MCS Franchise today for the support and guidance you need.