Attention spans are shrinking, budgets are tightening, and the time that a brand has to capture attention is reduced to a few seconds. To combat this, more and more businesses are choosing to cut back on informative wording and opt for animation-focused strategies instead. With the right animations – particularly explainer animated videos – you can simplify complex brand messages and embed them in the minds of your target audience before their attention span runs out.
The potential offered by these animations is huge, so let’s take a look at why you should be using them to promote your brand and communicate with your audience:
Increased Engagement
You might think that having a written explanation is the best way to get your message across, but did you know that your audience is around 10 times more likely to engage with videos than they are with written content or static photos?
Even if you have crafted the simplest bullet-pointed explanation, turning this message into an animation will make it easier for your audience to absorb and retain the information. This also keeps them engaged for longer and makes it much less likely that your audience will simply scroll past your explanation on social media or disengage from the content during an in-person presentation.
Creative Flexibility
In comparison to written content, photos, and even other videos, animation offers virtually limitless creative possibilities. From breaking down a complicated process into a few moving elements, to creating an engaging narrative that runs throughout the entire explanation, you have full creative control to visualise what words alone can’t express.
Educate Your Audience
Whilst most animations are designed to entertain, these ones are designed to explain – which means that your audience is already much more willing to engage with your explanation as it is being presented as an entertaining video that holds their attention.
This educational approach not only simplifies concepts but also forms the basis for a connection with your audience, by familiarising them with your brand’s visual identity as well as the topic at hand.
Adaptable to Modern Audiences
Attention spans are shorter than ever, which is why businesses need explainer animated videos that offer quick, impactful messaging that captures interest within seconds.
This format is ideal for social media platforms, where video content continues to dominate engagement and reach, and is particularly impactful for today’s mobile-using audience to capture attention within seconds and encourage them to retain the important information.
Scalability and Versatility
Once you’ve invested in a set of explainer animated videos for your business, they can be reused and shared again and again across all channels. This includes social media, networking events, training days, presentations, and any other event that requires you to share an explanation quickly and clearly.
Having an engaging, cohesive video ready to go means that you can communicate a cohesive message across different touchpoints and that you don’t have to constantly adapt your messaging for different audiences.
Bring Your Message to Life With Explainer Animated Videos
From simplifying the onboarding processes to explaining how your services will improve your customers day-to-day lives, animated explainer videos are here to stay.
At Bluechilli, we specialise in crafting compelling and engaging motion graphics that boost understanding, engagement, and conversions across your network, so get in touch with us today – we can’t wait to work with you.
