The corporate conference season is in full swing, and whether you’re jetting off to a week-long international conference or attending a nearby event with other local businesses, here are the best business print essentials to compile into a conference-ready pack for you, and your entire team.
Business Cards
In a world of LinkedIn connections and impersonal introductions, business cards are a breath of fresh air. Even if you only have a few minutes to speak with a prospective partner or client, a business card serves as a physical reminder of your business, and makes sure that they have all the details they need to get in touch at a later date.
Even if the attendees don’t have an immediate need for your services right now, but are interested in connecting with you, then they can simply pull out your business card and reach out several days, weeks, or even months down the line.
Don’t let your brand fade to the back of your potential client’s minds. Make sure you have plenty of personalised cards to last all summer, complete with your name, logo, and contact information.
Leaflets
Whilst business cards contain your contact details, leaflets go into much more specific detail about your business as a whole. They deliver your core message and briefly introduce your brand, before encouraging those who read them to either get in touch, or head to your website to find out more.
Your leaflets should include:
- Your USP as a tagline.
- Information about your core services or products.
- An overview of your business, with an executive summary.
- A new launch or special offer.
- A CTA, along with either a website link or QR code.
And if you’re exhibiting, then keep a stack of these business print essentials at your stand ready to hand out to attendees as they pass by, along with a reminder to come back and connect with you later on.
Brochures
Don’t let any valuable opportunities pass your team by. If an attendee is genuinely interested in what your business has to offer and would like to know more, then your team must be ready to provide the insight they need to with bespoke brochures.
Best reserved for those more in-depth discussions that often end with a contract being negotiated, brochures are your opportunity to tell prospective clients everything they need to know, with pages dedicated to:
- Showcasing previous projects.
- Building credibility with positive client reviews.
- Delivering insights as tables or charts.
- Capturing your brand with high-quality images.
- Answering common FAQs.
Whilst leaflets work best with just a few key points to spark that initial interest, brochures offer the opportunity to go into more detail. Have them printed on 150gsm silk or gloss for a professional finish, and don’t forget to flick through them before the conference so that you’re ready to discuss all their key points.
Corporate Gifts
Finally, no trade show, conference, or event is complete without plenty of corporate items to hand out to your fellow attendees.
When it comes to having your brand name and logo printed on small gifts the possibilities are truly endless, but look beyond single-use products this summer and choose items that will get plenty of use, such as:
- Key rings
- Bottles
- Calculators
- Mouse mats
- Desk calendars
- Tote bags
- And more
After all, these keepsakes are intended to aid with brand recall, and they will be much more effective if they are being used by your would-be clients, rather than sitting forgotten in an office drawer.
Business Print Services
Looking for custom business supplies ahead of a busy summer?
Russell Printers is here to meet all your business print needs. Explore their full list of printed products here and contact them today for same day printing on orders made before 11am.
