Did you have big plans for a Christmas print campaign but haven’t found the time to bring your ideas to life?

Whilst seasonal campaigns work best with sneak previews, countdowns, and plenty of time to build anticipation, there are still lots of ways to maximise your campaigns’ impact before December 25th.

Last-Minute Christmas Campaign Ideas

Do you already know what Christmas print ideas you would like to go for, but you’re not sure how to use them effectively? Or maybe you don’t know how to incorporate printed materials into your campaign, and you’re looking for some inspiration?

From Christmas cards for valued clients to direct mail for new customers, these Christmas campaign ideas are easy to design, fast to produce, and quick to make an impact; so, which ones will you choose?

Christmas Cards

Sending a Christmas card is an incredibly impactful way to make your repeat clients feel valued and to guarantee their continued custom in the new year – especially if they contain an exclusive discount or a sneak preview of your new range.

Have a good number of Christmas cards printed with your company name, logo, and branding clearly visible throughout the design, and keep a few of them by the till to sell in-store in the run up to Christmas.

Gift Vouchers

Are you faced with excess stock that you won’t be able to shift before Christmas? Get rid of this seasonal stock and encourage some last-minute shoppers with a selection of Christmas vouchers to be sold as gifts.

These vouchers encourage customers to revisit your shop and reinvest in your business long after the festive season, and just as you’re looking for last-minute ways to include Christmas print in your campaign, so too will there be plenty of people looking for last-minute gifts!

So, give your business a boost in the new year with professionally printed vouchers.

Direct Mail

Whether you are offering seasonal deals, announcing a new product launch, or promoting a competition, get your message out there this Christmas with leaflets and mailers delivered directly to your customers’ doors.

Distributing these printed materials across your local area is a great way to get your brand (literally) into the hands of your customers, but if you’re too pushed for time to pull off a large-scale mailing campaign then simply include them in customer orders and packages to keep your brand in their minds until their next visit.

Posters

Display your Christmas offerings, important information, and special promotions for all to see with well-designed posters placed in effective locations, including:

• In your shop window.
• On community noticeboards.
• Around the local town centre.
• In other businesses (ask if they have a poster for you to display in exchange for them displaying yours).

And you don’t need to settle for just one design; promote your different products and services and get your brand in front of your customers with a few different posters that maximise your campaign’s reach.

Pop-Up Display

Don’t blow all your festive budget on expensive digital billboards when in-person alternatives are just as impactful (and often much more cost effective).

Pop-up display stands and roller banners are quick to design, quick to print, and even quicker to set up, taking an average of just 30 seconds to assemble. You can use them again and again at Christmas markets, fairs, and festivals, or simply display them at the entrance of your business to drum up interest and encourage visitors inside.

Raffle Tickets

If you have partnered with a local cause this Christmas, then why not host a festive raffle to raise money and awareness before the end of the year?

Spread the word across your local area, ask other businesses to get involved, and make everything a little more exciting with printed raffle tickets that include your logo, details of your chosen charity, and plenty of Christmas imagery.

You can then promote the event with mail outs and regular social media updates to make it a seasonal success and end the year on a high.

Promotional Gifts

Finish up the Christmas shopping rush with a ‘free gift with purchase’ promotion that rewards those who buy a particular item or spend over a certain amount.

These complementary items can range from branded pens and notebooks to personalised mugs and clothing, all decorated with your design of choice, and are an effective way to incentivise customers to purchase time-sensitive Christmas items that may otherwise go to waste.

Christmas Print From Russell Printers

Russell Printers offers all of the Christmas print materials included in this guide, and many, many more, so partner with them today to generate excitement, encourage sales, and drive visitors to your business in the run up to Christmas.