Looking to give your festive sales a final push in the run up to Christmas? A digital Christmas campaign takes months to implement, but if you need to adapt your strategy quickly then printed materials are the way to go.

These marketing assets can be designed, produced, and circulated within a matter of days, so it’s not too late to include these last-minute additions in your campaign. Take a look at the best print marketing materials available to make the most of the final few weeks of 2024.

1. Gift Tags

Your customers will be on the lookout for anything to make their gifts extra special and we all love to add a gift tag to our Christmas presents so why not offer them in-store?

By including these tags in your gift wrap services, offering them as a complimentary gift, or selling them at the counter, you offer your customers the perfect final touch for their purchases and provide a festive gesture that improves their experience with your brand. These custom-made tags will then be circulated as your customers deliver their gifts to their loved ones and offer your brand continued exposure at no extra cost.

As long as you include your logo the rest of the design is up to you, so get creative this Christmas with festive cutouts, embossing, and any other features that your local printer offers.

2. Greeting Cards

Selling greetings cards in-store is a great way to make a little extra revenue this Christmas and spread your brand identity to a wider audience, but this is not their only benefit.

Your business, just like any other products-based company, relies upon a strong network of suppliers, clients, and delivery personnel, so show them your appreciation with a bespoke card. From sending a card to head office to hand-delivering one to your regular delivery driver, take the time to distribute your cards across these important touchpoints and to thank them for all their efforts in 2024. This warm gesture also demonstrates your hopes for continued collaboration in the new year and reinforces your brand as a considerate and generous partner.

If your budget permits, you could even send out cards to your regular customers thanking them for their custom this year and offering them a special discount to encourage them to make one final purchase before you close for Christmas.

3. Tickets

Do you have any festive events planned for your run up to Christmas campaign? Whether you’re having a launch event for your new festive range or arranging a charity raffle evening, there’s no point in being shy about what you have to offer!

Make sure everyone knows what you have planned by handing out printed tickets at the door or slipping them inside your customers bags alongside their receipt. Whilst a quick verbal explanation of what you have planned is easily forgotten, these custom materials are designed to be kept, so boost your attendance numbers and make your Christmas campaign events a success with keepsake tickets.

It’s also a nice idea to send tickets to other local businesses to invite them along and spark up a conversation about how small businesses in the local area can support each other in the new year.

4. Vouchers

Exclusive loyalty offers are one of the most effective ways to boost Christmas sales and drive last-minute purchases, so why not encourage your customers back to your shop with printed vouchers.

There are many ways to get these vouchers into the hands of your customers, but one of the most effective ways is to send them directly to their homes. Add them to the order forms or packages that your customers receive with their orders or post them directly through their letterboxes, and don’t forget to add an expiration date to incentivise quick purchases.

You could also send them to a local newspaper to be included in their next print edition, or sell them in-store as gift vouchers for a great last minute stocking filler that brings in new customers in the new year.

5. Leaflets & Flyers

Finally, sometimes the usual methods really are the most effective. Your target market will have had enough of being bombarded with digital ads for Black Friday deals and last-minute offers, so cut through the noise with a leaflet straight through their letterbox.

Leaflets give you a double-sided A4 or A5 page to fill with your festive designs, so keep the front page simple. The first thing that your recipients should see when they pick the leaflet up off their doormat is your festive offers, so include a large headline that draws their attention to your promotions and fill the rest of the page with compelling deals that are expiring soon.

This tried-and-tested method has been creating urgency amongst target audiences for decades, so get started on your design soon to make the most of the time you have left before Christmas.

Same Day Printing for Your Christmas Campaign

With the right printing team, it’s never too late to add printed materials to your Christmas marketing campaigns.

Russell Printers offers Same Day Printing on all orders received before 11am and Same Day Delivery upon request, so get in touch with them today to get started!