You’ve already done the hard work. You’ve arranged your insurance, stocked up on cleaning supplies, and onboarded the best cleaners in your local area. Now, all that’s left to do is secure your very first clients for your brand new cleaning business. 

Keep reading to find out how to get clients by promoting your services in all the right ways, and in all the right places.

1. Build Your Local Presence

Your name should be the first one that people think of when searching for cleaning services in your area. It should be synonymous with professionalism, reliability, and high standards, so spread the word this February with: 

• Posters. 
• Leaflets. 
• Targeted ads. 
• Features in local newspapers. 

And don’t forget to network with relevant businesses in the local area (e.g. estate agents, AirBnB owners) to promote your services. 

2. Invest In Your Online Presence

Once someone is introduced to your business, the first place they will look is online. This is where they will go to learn more about your services, read reviews, and (hopefully) book their first clean, so make sure that your website inspires confidence with a clear design that is easy to navigate and optimised for mobile. 

Alongside your website, you should also set up a Google My Business profile, and update it regularly with business news, special offers, and client reviews. Finally, link to your social media profiles on both your website and your promotional materials, and share one or two posts per week that showcase your cleaning capabilities and encourage confidence in your business. 

3. Run A Special Offer

With Valentine’s Day coming up, and spring cleaning season not far behind, many households are ready to invest in a little extra help. Couples will want clean and tidy houses for their special weekend, whilst every homeowner wants a freshly cleaned home for spring but doesn’t necessarily want to give up their weekends to achieve it. 

With all of this in mind, now is the perfect time to run a limited-time offer to give those who are interested in your services an extra reason to choose you. They work well for giving clients that little nudge to reach out, and can be run throughout the year: think ‘Back to School’ offers for busy parents who want to refresh their home after the summer holidays, and ‘January Resets’ to clean up after Christmas! 

4. Prioritise Customer Service

Your focus should not be solely on how to get clients, but also on how to keep them. Satisfied clients are advocates for your business, and word-of-mouth referrals are essential for cleaning businesses like yours that rely upon client trust. 

Excellent customer service is an absolute must when aiming to secure positive reviews for your business, so make sure that your team knows exactly how to respect a client’s home, privacy, and property. They should also be fully trained in customer service, but as the owner, it is you yourself who will be responsible for managing client relationships by maintaining open communication with your clients, thanking them for their custom, and resolving any issues quickly. 

5. Join A Cleaning Trade Association

Now you know how to get clients for your cleaning business, but there is one final barrier to overcome before you set out on your own. 

Clients allow cleaners to enter their homes, usually whilst they themselves are not there, and clean them to a high standard. The client/ cleaner relationship is built on trust, but despite this the home cleaning industry is completely unregulated, and there is no legal requirement for service providers to be insured. 

You might think that there is nothing you can do about this, but that is not the case! Trade associations exist to support legitimate cleaning company owners with guidance and resources, and to help them stand out from their less-reputable competitors. They require business to be fully insured and registered with HMRC before they can apply to join, so establish a reputation as a trustworthy cleaning business by joining a trade association today. 

Secure Your First Cleaning Clients Today

If you are interested in joining a trade association, then we recommend The Domestic Cleaning Alliance. 

They support their Full, Associate, and Corporate Members to deliver excellent cleaning services to clients across the UK, so apply online today, or head over to their website to find out what support they offer you.