In an age where so much marketing is communicated through screens, print marketing still offers incomparable benefits. When combined with digital campaigns, it can help you to guide potential customers from A to B. Discover how to combine print marketing with digital campaigns and the benefits below.
What is Print Marketing?
Print marketing uses printed media to promote your brand and reach target audiences. This can be in the form of posters, leaflets, catalogues, magazine advertisements and direct mail. By being tangible, printed resources offer a satisfying and refreshing side of marketing that flashing ads on a screen cannot offer.
Benefits of Print Marketing
Print campaigns allows marketers complete creative control. With digital campaigns you are often restricted by your photo sizes, text lengths and placements. Instead, whether you are designing a leaflet, booklet or poster, you can choose your paper size, the images, colours and text to reflect your brand exactly how you envisioned.
When used as direct mail, a consumer is likely to browse through your resource to decide if it is useful or to be disposed of. Whereas digital ads are far too easy to scroll past without a second thought. Printed material can also be considered as more trustworthy and more enjoyable to flick through. Take advantage of this by not skipping out on which print material would work best for your design.
Combining Print Marketing with Digital Campaigns
When planning your customer journey, print campaigns can be your stepping stone for directing target audiences to your website landing page, downloading your app or visiting your store. Allow your printed resources to be an introduction to your brand and feature a call to action directing them to the next step of the customer journey.
For example, if you are having a spring sale on all clothing, hand out leaflets which promote the discount code to be used on your website. When reviewing how many people used the discount code promoted on your leaflets, this is an ideal way to track the success of your marketing efforts.
How to Get Started
Finding a business who can support the graphic design, printing and storage of your print marketing is key for running a campaign smoothly. At Apricot Print Management we offer a variety of print management services which you can outsource to us, to help you to create effective marketing resources within your budget and deadlines.